Roles of business Analysts in Modern Business Environment.

1. Linking IT Department.
   Business analyst provides a link between information technology (IT) and business. It defines requirement of business to information technology department and helps in integration of the work of IT department and performs acceptance testing of the services delivered by information technology department on behalf of the business.
   
   
2. Strategic Analysis.
   Business analyst indentifies the changes in external environment affecting the business performance. They recommends strategies to respond to these changes. Business analyst ensures the achievement the business objectives by evaluating variables affecting the business performance and recommending appropriate actions. They do so by performing SWOT , PESTEL analysis and other frameworks so that resource can be allocated wisely, opportunities can be exploited and threat can be avoided.
   
   
3. Business Process Designing.
   Business analyst reviews the existing business processes and recommends changes in process where there is a chances of new improvement. They also indentifies new activities and eliminates existing activities according to their value adding ability to the business from the value chain.
   
   
4. Business Case Development.
   Business analyst evaluates the requirements proposed by various departments for its benefits to the business. It include various projects such as Quality, Software development and many more. They performs cost/benefit analysis and risk analysis of various proposals and evaluates how these proposal can lead to strategic success of the business.
   
   
5. Markets and Products Portfolio Analysis.
   Business analyst evaluates existing markets and products for its appropriateness in achieving business objectives. They also evaluates new strategies proposed by board and senior managers of its success in his business objectives. They evaluates and recommends pricing strategies that would be useful considering the external environment.
   
   
6. Stakeholder Management.
   Business analyst identifies the interest of various stakeholders involving in the business and how each one can affect business performance. Business analyst recommends appropriate strategies to keep them satisfied so that business can operate without any disruption.
   
   
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