What is Benefits of Internet for Businesses?

These benefits can be classified in to following categories. Let discuss them one by one.

1. COMMUNICATION WITH CUSTOMERS AND SUPPLIERS
   As opposed to traditional media such as TV and radios internet marketing provides two way communication. Comments can be posted in blogs or weblogs and discussion board may be helpful to share information with other visitors on the website or blog. Social networking sites e.g. facebook, orkut etc may be helpful for viral marketing of products. It enable existing customers to get after sales services and potential customers to get knowledge and comparison among different products offered by rivals. E-mails can be sent to suppliers  free of charge

2. AVAILABILITY OF ANALYTICAL INFORMATION
   Internet based marketing provides opportunity to gather relevant information by using analytical software (many of them available for free) which is unlikely to possible with traditional marketing approach. Information gathered from these sources can also be used for traditional marketing. Ex, Information may be about number of new visitors and re-visitors, Geographical locations where demand exists, How often they visit, how long they stay on each page, what are the most popular pages.

3. INTEGRATION OF DIFFERENT PROCESSES
   Internet based business uses automatic systems which provide real time processing database and accounts are automatically updated each time transaction take place. Visitors can get real time information on inventory available in stock and delivery times as per business policies. Business processes can be integrated to save time and cost. Ex,when order is placed production team immediately recognized this which may aid better decision making and better use of resources.

4. FLEXIBLE TO RESPOND TO INDIVIDUAL NEEDS
   Website may have additional functionality allow visitors to customize their web pages to their needs. This saves the time and effort of visitors to navigate through contents of the site. Customer can compare different products in terms of its features, prices etc according to their own needs. Thus it will help obtain preference to your site. This requires initial input by users of some details which may be used to open their account in the database. Each visitor will be recognized by such detail like username and passwords. These details can also be used to contact, off-course, with their permission to market subsequent products.

5. RESTRUCTURING OF BUSINESS VALUE CHAIN
   Internet based business uses automated system, some intermediary like clickbank make this possible for even small businesses.  Business can reduce intermediaries like distributors by directly supplying its product through courier services to all geo-locations. Some activities is no longer required like customer invoicing, maintaining sales ledger and cashbook because processes are almost automated. Business is relied on factors like search engines and website. There is no need for individual and even companies to establish such supporting activities and departments like accounts as every transaction will automatically be recorded in system whenever transaction take place. Also there are many marketplace where individual and company can participate as buyer, seller and promoter depending upon their business needs.

6. FREEDOM OF LOCATION AND TIME.
   Internet based business can operate from any geo-location and around the clock. It can give impression of global business as address is often ignored by customers unless physical communication or transfer of product is required. It give flexibility to the owner of the site to re-locate their office to any part of the world ideally where technical assistance and resources easily available and business owner or manager can operate at any time of the day while pursuing other commitments.

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